Health Consumer Affordability Research & Engagement Lab

Research Interests

Though broadly focused on consumer decision-making in healthcare, the HealthCARE Lab conducts research related to four primary topic areas:

Recent Publications

Forthcoming

Examining Legislation and Trends in Healthcare Pricing: A Research Agenda for Consumer Well-Being

Deidre Popovich and Kellilynn M. Frias, forthcoming in the Journal of Consumer Affairs.

Healthcare Policy, Affordability

Forthcoming

The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border

Emilia Amaro, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kellilynn M. Frias, and Ernesto Castañeda (2023), "The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border," forthcoming in the Journal of Racial and Ethnic Health Disparities.

Cross-Border Care

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Healthcare Services

Featured News

Nov 20, 2024

Shopping and Mood: How Emotional States Influence Online Spending

Popovich is quoted in this article discussing how being in a bad mood can lead to impulsive online shopping and its psychological effects.

Lauren Mazzo

SELF magazine

Nov 16, 2024

Outrageous Demand: Couple Forces Catering Van Off the Road for Free Food

Popovich is quoted in this article analyzing the outrageous behavior of a couple trying to force a catering van off the road to demand free catering services.

Austeja Zokaite and Gabija Palšytė

Bored Panda