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Health Consumer Affordability Research & Engagement Lab

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Recent Publications

Forthcoming

Examining Legislation and Trends in Healthcare Pricing: A Research Agenda for Consumer Well-Being

 Deidre Popovich and Kellilynn M. Frias, forthcoming in the Journal of Consumer Affairs.

Healthcare Policy, Affordability

Forthcoming

The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border

Emilia Amaro, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kellilynn M. Frias, and Ernesto Castañeda (2023), "The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border," forthcoming in the Journal of Racial and Ethnic Health Disparities.

Cross-Border Care

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Healthcare Services

Featured News

Hospital

Mar 7, 2023

We’re All Narcissists: The Rise of the Personalized Product

Popovich is quoted in this article about personalization in the beauty industry.

Sara Friedman

Hospital

Feb 4, 2023

Americans are tipping more often, even if they don’t want to

Popovich comments on the ease of tipping on POS systems.

J.J. McCorvey

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