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Health Consumer Affordability Research & Engagement Lab

Recent Publications

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Healthcare Services

Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade

Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.

Healthcare Services

An Experiential Approach to Teaching Mixed Methods Research

Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205.

Featured News

Hospital

Jan 29, 2022

Why CVS receipts are so long

Deidre Popovich comments on the strategy behind printed receipts

Nathaniel Meyersohn

Hospital

Nov 9, 2021

Second-Hand Economy Goes Mainstream as Shoppers Hit Supply Knots

Deidre Popovich spoke to Bloomberg about the growing demand of second-hand goods.

Carolynn Look & Katia Dmitrieva