Research Interests
Though broadly focused on consumer decision-making in healthcare, the HealthCARE Lab conducts research related to four primary topic areas:
Recent Publications
Studying Healthcare from a Marketing Perspective
Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071
Healthcare Services
Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade
Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.
Healthcare Services
An Experiential Approach to Teaching Mixed Methods Research
Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205.
Featured News
Jan 29, 2022
Why CVS receipts are so long
Deidre Popovich comments on the strategy behind printed receipts
Nathaniel Meyersohn
Nov 9, 2021
Second-Hand Economy Goes Mainstream as Shoppers Hit Supply Knots
Deidre Popovich spoke to Bloomberg about the growing demand of second-hand goods.
Carolynn Look & Katia Dmitrieva