Research Interests
Though broadly focused on consumer decision-making in healthcare, the HealthCARE Lab conducts research related to four primary topic areas:
Recent Publications
Studying Healthcare from a Marketing Perspective
Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071
Healthcare Services
Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade
Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.
Healthcare Services
An Experiential Approach to Teaching Mixed Methods Research
Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205.
Featured News
Jul 8, 2022
You're much more likely to buy an EV if you've ever had a ride in one
Popovich comments on experiences and types of adopters in the context of electric vehicles.
Peter Valdes-Dapena
Jul 7, 2022
I've Got Questions with Mike Simpson: Why are CVS receipts so long?
Deidre Popovich speaks with Mike Simpson about the infamous CVS receipts.
Mike Simpson