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Health Consumer Affordability Research & Engagement Lab

Recent Publications

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Healthcare Services

Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade

Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.

Healthcare Services

An Experiential Approach to Teaching Mixed Methods Research

Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205.

Featured News

Hospital

Jul 8, 2022

You're much more likely to buy an EV if you've ever had a ride in one

Popovich comments on experiences and types of adopters in the context of electric vehicles.

Peter Valdes-Dapena

Hospital

Jul 7, 2022

I've Got Questions with Mike Simpson: Why are CVS receipts so long?

Deidre Popovich speaks with Mike Simpson about the infamous CVS receipts.

Mike Simpson