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Health Consumer Affordability Research & Engagement Lab

Recent Publications

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

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Healthcare Services

Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade

Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.

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Healthcare Services

An Experiential Approach to Teaching Mixed Methods Research

Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205.

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Featured News

Hospital

Mar 7, 2023

We’re All Narcissists: The Rise of the Personalized Product

Popovich is quoted in this article about personalization in the beauty industry.

Sara Friedman

HubSpot
Hospital

Feb 4, 2023

Americans are tipping more often, even if they don’t want to

Popovich comments on the ease of tipping on POS systems.

J.J. McCorvey

NBC News
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