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Research Interests
Though broadly focused on consumer decision-making in healthcare, the HealthCARE Lab conducts research related to four primary topic areas:
Recent Publications
Forthcoming
The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border
Emilia Amaro, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kellilynn M. Frias, and Ernesto Castañeda (2023), "The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border," forthcoming in the Journal of Racial and Ethnic Health Disparities.
Cross-Border Care
Studying Healthcare from a Marketing Perspective
Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071
Healthcare Services
Featured News
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