Health Consumer Affordability Research & Engagement Lab

Research Interests

Though broadly focused on consumer decision-making in healthcare, the HealthCARE Lab conducts research related to four primary topic areas:

Recent Publications

Forthcoming

Examining Legislation and Trends in Healthcare Pricing: A Research Agenda for Consumer Well-Being

Deidre Popovich and Kellilynn M. Frias, forthcoming in the Journal of Consumer Affairs.

Healthcare Policy, Affordability

Forthcoming

The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border

Emilia Amaro, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kellilynn M. Frias, and Ernesto Castañeda (2023), "The Impact of Cultural Health Capital on Market Choice along the Texas-Mexico Border," forthcoming in the Journal of Racial and Ethnic Health Disparities.

Cross-Border Care

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Healthcare Services

Featured News

Mar 7, 2023

We’re All Narcissists: The Rise of the Personalized Product

Popovich is quoted in this article about personalization in the beauty industry.

Sara Friedman

HubSpot

Feb 4, 2023

Americans are tipping more often, even if they don’t want to

Popovich comments on the ease of tipping on POS systems.

J.J. McCorvey

NBC News