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Publications
Publications

Studying Healthcare from a Marketing Perspective
Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and TrendsĀ® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade
Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.
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