Publications

Publications

Affordability

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Affordability

Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade

Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.

Affordability

An Experiential Approach to Teaching Mixed Methods Research

Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205.