Healthcare Services

We study subjective and objective factors that impact perceptions of service quality.

Research | Healthcare Services

We apply insights from consumer research and the behavioral sciences to explore how healthcare services are influenced by elements of brand identity, co-location, and perceived quality differences.

Publications

Studying Healthcare from a Marketing Perspective

Dawn Iacobucci and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective", Foundations and Trends® in Marketing: Vol. 15: No. 2, pp 86-152. http://dx.doi.org/10.1561/1700000071

Healthcare Services

Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade

Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57.

Healthcare Services

Working Paper

Women's Services in Children's Hospitals: Don't Treat Me like a Kid

Kelli Frias, Deidre Popovich, Mikaela Trussel, and Kelley Anderson

Healthcare Services