News

Mar 7, 2023

We’re All Narcissists: The Rise of the Personalized Product

Popovich is quoted in this article about personalization in the beauty industry.

Sara Friedman

HubSpot

Feb 4, 2023

Americans are tipping more often, even if they don’t want to

Popovich comments on the ease of tipping on POS systems.

J.J. McCorvey

NBC News

Dec 2, 2022

Why are Flintstones vitamins and cereal still popular decades after the show ended?

Popovich was quoted in Marketplace about the staying power of the Flintstones.

Janet Nguyen

Nov 10, 2022

On Healthcare Access and Affordability

Kelli Frias and Deidre Popovich presented their featured research at the Fall 2022 Diversity Symposium by Rawls College of Business at Texas Tech University.

Kat Stinton

Market Impact Hub

Jul 8, 2022

You're much more likely to buy an EV if you've ever had a ride in one

Popovich comments on experiences and types of adopters in the context of electric vehicles.

Peter Valdes-Dapena

CNN Business