Jul 21, 2021
Marketing Professor Studies Consumer Decision-Making Related to Self-Control, Health Care
Deidre Popovich explains the psychology behind seemingly irrational consumer choices.
Aug 27, 2020
Researchers Examining Consumer Perceptions of Health Care Affordability
Deidre Popovich, Catherine Langford, and Kelli Frias are supported by a three-year, $1.2 million grant.