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Building Transnational Cultural Capital: Navigating the US and Mexico Markets in Texas
Deziree Jackson, Kelli Frias, Deidre Popovich, and Ernesto Castaneda.
Crossing the border between the United States and Mexico is a common practice when seeking healthcare services. Unlike medical tourism, consumers along the border routinely navigate both markets to craft preferred medical treatment plans. Our findings suggest these consumers display higher levels of transnational cultural capital relative to consumers who utilize only one of these markets. This research has implications for cultural capital research, medical practitioners, and policymakers.
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