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About| Our Team

Our Team

Principal Investigators

Kelli Frias

Kelli Frias, PhD

Kelli Frias is an Assistant Professor of Marketing at the Kogod School of Business at American University. She has a Ph.D. in Marketing with a minor in Law from the University of Arizona. Her research focuses on business-to-business strategy relationships, price formats, and decision-making across institutional contexts. Her previous industry experience includes working as a labor relations corporate culture consultant for Fortune 500 firms as well as for state and city municipalities.

Website     Curriculum Vitae

Deidre Popovich

Deidre Popovich, PhD

Deidre Popovich is an Associate Professor of Marketing in the Rawls College of Business at Texas Tech University. She earned a Ph.D. in Marketing from Emory University and an MBA from Vanderbilt University. Her research focuses on consumer psychology, including how decision contexts and information cues can influence consumer decision-making and self-control. Her research has appeared in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Behavior Research Methods, among others. Her previous industry experience includes working as a marketing research manager for a national nonprofit organization and as a strategy consultant for a top-ten healthcare consulting firm.

Website     Curriculum Vitae

Shuo Yu

Shuo Yu, PhD

Shuo Yu is an Assistant Professor at Rawls College of Business, Texas Tech University. He received his Ph.D. in Management Information Systems from the University of Arizona. Dr. Yu’s research focuses on data science with a special focus on mobile health analytics. He designs motion sensor-based deep learning frameworks for improved senior care. His work has been published or accepted in such journals as MIS Quarterly, Journal of Management Information Systems, IEEE Journal of Biomedical and Health Informatics, IEEE Intelligent Systems, ACM Transactions on Management Information Systems, among others.

Research Team

Madhu Viswanathan, PhD

Madhu Viswanathan, PhD

Madhu Viswanathan is an Assistant Professor of Marketing in the Indian School of Business. He has a Ph.D. in Business Administration from the University of Minnesota (Major: Marketing; Minor: Economics). His research focuses on switching behavior in business-to-business relationships and economic efficiency of decision-making.

Deziree Jackson

Deziree Jackson

Deziree Jackson is a MA student in Sociology Research and Practice. She currently works as a Research Assistant for Dr. Kelli Frias exploring healthcare affordability along the U.S.-Texas border. Her research interests include race and ethnicity, gender, and health disparities.  Deziree will be joining the Sociology Department at Indiana University in the Fall of 2021.

Mikaela Trussell

Mikaela Trussell

Mikaela Trussell is a first year student in the counseling psychology doctoral program at Texas Tech University. Her research interests center around sexuality and sexual health, specifically sex education. With regard to clinical work, she is interested in providing psychotherapy services in an integrated health care setting, as she is passionate about improving access to healthcare.

Emilia Amaro

Emilia Amaro

Emilia Amaro earned her Bachelor's degree in Psychology and a minor in Sociology from American University. Her area of focus is making mental health care equitable and accessible as well as the benefits of cognitive behavioral therapy. She is currently a research assistant studying cross border healthcare research. Being a dual citizen in the United States and Mexico and having used both healthcare systems offers a unique perspective and interest in the current cross border research.

​Jordan Rodriguez, Lab Manager

​Jordan Rodriguez, Lab Manager

Jordan Rodriguez is a third-year graduate student in the Experimental-Social Psychology Ph.D. program at Texas Tech University. She is interested in how beliefs in personal control interact with the external environment to influence the way we think and act in the world. Her research interests also include the relationships between consumer preferences, brand perceptions, and feelings of uncertainty.

Aminata N Kamara

Aminata N Kamara

Aminata N Kamara is an MS student in Marketing in the Kogod School of Business at American University. She is passionate about marketing, business, and health (both physical and mental). Her research interests include gender & abuse and affordable education for all. She is presently working for Dr Kelli Frias as a Research Assistant on Heathcare Affordability along the US/Mexico border

Nayana Guerrero

Nayana Guerrero

Nayana Guerrero is a Global Scholar at the American University and a doctoral candidate (graduating Dec 2022) in Administrative Sciences at the National Autonomous University of Mexico (UNAM). Her current research is on women in business and focused primarily on business feminism: analysis with artificial intelligence tools. She holds a master’s degree in Technology Management from UNAM and a bachelor’s degree in Business Administration from Tec de Monterrey. She completed specialized studies in Economics and Business at Sciences Po Paris. Nayana is also an active member of the Mexican Federation of University Women (FEMU) and is a member of the gender and technology working group at Yale University.

Lindsey Richardson

Lindsey Richardson

Lindsey Richardson is a Marketing major in the Rawls College of Business and Honors College at Texas Tech University. She has worked as a marketing intern for an energy company and is active in several student organizations.

Ella Flood

Ella Flood

Ella Flood is an undergraduate Psychology major and Health Professions minor in the Honors College at Texas Tech University. She also works as a research assistant in the Pediatric Health, Affect, and Biobehavioral Lab.

Jacob Aickareth

Jacob Aickareth

Jacob Aickareth is an undergraduate student in Honors Sciences & The Humanities with minors in Biology and Chemistry at Texas Tech University. He is enrolled in a dual-degree program which guarantees provisional acceptance to the Texas Tech Health Sciences Center School of Medicine. He is also a research assistant in the Vigilance and Neuroergonomics Lab.

Paul Nguyen

Paul Nguyen

Paul Nguyen is an undergraduate Biology student in the Honors College at Texas Tech University. He has conducted surveys through volunteering in the TTUHSC Clinical Research Institute.

Marketing Team

Katherine Nau Stinton

Katherine Nau Stinton

Katherine Nau Stinton earned her MS in Marketing from American University and received her BA in English with a minor in Art from Washington College. She has used her expertise in photography, graphic design, and writing to create content in the nonprofit and retail industries. She also has experience building comprehensive visual identities for businesses. Katherine is interested in the intersection of the arts and marketing as well as utilizing her skillset to promote positive societal change.

Alumni

Scott Schneider

Scott Schneider

Scott Schneider recently completed his MBA and Analytics Certificate at American University. He holds a Bachelor of Arts in Markets & Culture from Southern Methodist University in Dallas, Texas. He has experience in database management, implementation, and evaluation. He has interests in culture and consumption patterns and well-being. Scott has been instrumental in developing the background for experiments associated with price and quality, reference pricing, and price anchoring in healthcare decision-making.

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